About Serena
Timeless tailoring, refined through experience.
Serena Kelsey is a British-trained tailor and designer with over 30 years of experience in bespoke craftsmanship. Known for creating garments that balance precision, proportion, and ease, her work blends Savile Row discipline with a modern design sensibility.
Having trained in couture and tailoring before launching her London flagship, Serena’s designs have appeared in Selfridges, John Lewis, Saks Fifth Avenue, and GQ. Now based in Auckland, she works privately with clients seeking pieces made to measure and made to last.
Made for You — and Only You
Serena works closely with each client to design clothing that feels like a natural expression of self. Her process is thoughtful and quiet — focused on how garments move, drape, and endure.
She creates everything from bespoke suits and tailored coats to dresses, separates, and full wardrobe builds — all crafted to fit the rhythm of modern life.
In The Press
Featured in GQ, Verve, and The Evening Standard, Serena’s work has been recognised internationally for its understated luxury and enduring craftsmanship.
Our ProcessReady to Work Together
Whether you’re looking to commission a bespoke suit, arrange a fitting, or discuss a special project, Serena would love to hear from you.
Book A Private Consultation